About
Alice Lin
Graphic designer, brand developer, UX/UI designer, website builder, communications director, marketer, arts administrator, and a friendly listener.
Hi. I’m Alice. I’m a designer and arts administrator in San Francisco. For 10+ years I’ve worked in arts marketing and administration while also doing freelance design for clients such as Litquake. I have Bachelor’s degrees in Graphic Design (RISD) and Computer Science (University of Chicago). Topics with human factors such as UX have fascinated me since before there were even terms for them. I am always learning and informally helping those around me.
C.V.
EDUCATION
- BFA Graphic Design 2004; Rhode Island School of Design, Providence, RI
- BS Computer Science 2000; University of Chicago, Chicago, IL
- Bookbinding Core Certificate 2019; San Francisco Center for the Book, SF, CA
PROFESSIONAL EXPERIENCE
California Institute of Integral Studies; San Francisco
Graphic Designer, June 2022-present
- Created concepts for a donor recognition wall that reflect the school’s aesthetic
Arion Press; San Francisco
Communications and Sales Director, 2020-2022
- Initiated a holiday sale that increased monthly non-member sales four-fold ($12k →$50k, total monthly sales of $109k)
- Researched, initiated, and led build of custom CiviCRM system and WooCommerce store to replace and integrate previous disparate systems
- Researched, analyzed, and contributed organizational re-structuring proposals for Board of Directors
- Standardized visual and language styles with branding guidelines document
- Launched and trained the organization’s first volunteer docent program
- Generated production and staffing schedules for special events
- Supervised Social Media Intern and Sales/Fulfillment Associate
- Created marketing assets including exhibition signage, product photos, and product demo videos
- Handled marketing, sales, fulfillment, customer service, and website for limited-edition books
Yerba Buena Arts & Events (aka Yerba Buena Gardens Festival); San Francisco
Communications Director, 2014–2019
Communications Manager, 2012—2014
Web Manager, 2009—2012
- Increased brand distinction and donation opportunities
- Created and ran a quarterly cohort of marketers for CA free, outdoor arts presenters
- Organized annual family Halloween program and coordinated participation of neighborhood organizations and volunteers
- Designed, built, & maintained website
- Standardized and unified office files for sharing via Google Drives
- Created strategic plan, budget, scheduling, placement, distribution, and design of promotional materials and annual report
- Managed advertising and social media for 70+ shows each year and fundraisers
- Responsible for designing and updating venue signage, maps, & rental forms
- Collected and analyzed audience survey data
Litquake Foundation; San Francisco
Contract Graphic Designer, 2017–present
- Collaborated with event organizers and illustrators to create annual festival posters
- Designed print and digital materials for the annual Litquake Festival (96-page program book, poster, subway banner, ads), donor and sponsor brochures, and fundraiser invitations.
Freelance: Graphic Design, Website Design, & Front-end Website Development
2003—present
- Designed print and digital materials for clients such as Conservatory of Flowers
- Advised on UX, built custom WordPress websites, and made user guides
- Created logos and identity systems for small businesses
Emtype Design Studio; Boston
Designer, 2004–2007
Conceptualized and created web, print, and identity projects including the first
- Conceptualized and created web, print, and identity projects including MIT’s Cambridge Science Festival
- Collaborated with clients and programmers on UI and styles, turning wireframes into complete design with CSS markups
- Managed and directed design interns
- Led client tutorials on Photoshop and CMS use
Rhode Island School of Design; Providence, RI
Teaching Assistant – Flash: Taming the Beast, 2003–2004
- Held weekly office hours and review sessions for students learning to program Flash
- Helped students understand assignments and troubleshoot code
Hubbard One, Inc.; Chicago, IL
Production Artist, 2000–2001
- Created graphics and html code for CMS product and client websites
- Edited (cropping, color-correcting, isolating, filling in) batches of client-provided headshot photos to achieve consistent look for client websites
- Assisted with making presentation assets
OTHER EXPERIENCE
National Arts Marketing Project Conference;
Scholarship Recipient, 2016
Robert’s Snow: For Cancer’s Cure; Boston, MA
Associate, 2004–2005
University of Chicago; Chicago, IL
Senior Marketer for Major Activities Board, 1998–2000
- Officer of student-run group that produced subsidized concerts on campus with average total budget $40k/show. Talent ranged from Kurt Elling to George Clinton to Busta Rhymes.
- Created ads and flyers targeting University students and affiliates.
- Built and maintained the organization’s website.
University of Chicago; Chicago, IL
Webmaster for Council on University Programming, 1998-1999
- Designed, built, and maintained the organization’s website
- Assisted with event graphics as needed
- Assisted with event day production as needed
University of Chicago’s Joseph Regenstein Library; Chicago, IL
Development Assistant, 1997–1999
- Inputted data and notes on patrons into the University’s CRM system
- Processed donations and acknowledgements for the Library Society
- Assisted quarterly dinner/lecture events with mailings and hospitality
- Assisted patrons and catering during events
Museum Campus Chicago (Field Museum, Shedd Aquarium, & Adler Planetarium); Chicago, IL
Experience Engineer & Metcalf Internship Recipient, Summer 1999
- Gathered data about visitor demographics, intent, and concerns
- Focused on learning about visitor transportation and time issues
- Tested transit and admissions signage at various Museum Campus locations
Ark Studios; Boston, MA
Multimedia Intern, Summer 1998
COMPUTER KNOWLEDGE, MAC+PC PLATFORM
Adobe Creative Suite, Google Suite, Microsoft Office, Filemaker, WordPress, Squarespace, Later, Hootsuite, Google Analytics, AdWords, Facebook Ads Manager, HTML, CSS, JavaScript, PHP, C++, Perl, DNS and MX setup